Established in 1990
The If You Care brand was created in 1990 and started with the first and only unbleached coffee filters in North America at that time. Parchment Baking Paper and Baking Cups soon followed and there was no other brand in the North American market offering brown chlorine-free paper products at the time.
In 2004, the very first Aluminum Foil made from 100% recycled aluminum was launched. This product featured a 95% energy savings compared to conventional aluminum foil.
Then in 2007, Heavy Duty Aluminum Foil for grilling and barbecuing, also from 100% recycled aluminum, and waxed paper, from unbleached paper coated with soybean wax, were launched.
If You Care embarked on an aggressive growth pattern beginning 2009, launching innovative and unique products every year such as 100% carbon neutral Firelighters, made from FSC certified wood and vegetable oil, Sandwich and Snack bags from unbleached greaseproof paper, all natural sponge cloths and reusable paper towels from cellulose and Non-GMO cotton, Fair Trade Household Gloves among others.
If You Care Laundry and Dish Detergents were also added to the range. In 2016, If You Care introduced Parchment Roasting Bags, the first non-stick parchment roasting bags in the market, to replace petroleum-based plastic ones.
In September 2018, If You Care expands to South Africa and continues to produce products with a view to reducing the amount of waste in our waste streams. If possible, nothing should remain after the product has been used and properly disposed of. The packaging is made from unbleached recycled cardboard or paper which should be recycled again.
Our Mission Statement
If You Care kitchen and household products are carefully and deliberately crafted to have the least environmental impact and the lightest carbon footprint possible, while at the same time, delivering to the consumer, the highest quality and most effective results. If You Care is the leader in pushing the limits of environmental and social responsibility in its categories. If You Care analyzes the entire life cycle chain in developing products, from raw materials sourcing, to production process, to packaging, to disposal. Every step is considered in assessing environmental and social impacts. If You Care is committed to ethical sourcing. If You Care bases its environmental claims on the best available science, and in accord with national and international standards and regulations. If You Care backs its environmental claims with third party verification and certification by the leading national and international certifying bodies.